A POST-MORTEM of Automated On-Page SEO Analysis report

Author]
SEO-Report-Analysis

AUTOMATED ON PAGE SEO REPORT ANALYSIS

I am compelled to put together the case study on automated On-Page SEO reports in spite of my busy schedule as the SEO companies utilizing automated reports not only provide the facts wrong to their clients but also kill the business gradually. Some SEO companies, Indian SEO companies mostly overlook the Google Webmaster Tool for online optimization and go for quick fix solutions. Some of these companies even go further by providing free ONPAGE SEO analysis to prospective clients. Yesterday I got a mail from client saying that he had received a free onsite analysis from a reputed SEO company in India which had pointed out dozens of issues on his website for which we had done the on-page optimization earlier.

Subsequently I had requested the client for the report and then started analyzing it word by word. I was shocked to see the claims made on the report. The facts mentioned in the report were not only wrong but also totally misleading. The main purpose of the report appeared to frighten the client and then sign him up for their On-Page SEO service. The client was rattled as he had ordered our On Site optimization service only a month back. So let us get into business, here is what the automated on-site SEO report has to say about the client website and our reply in CAPS below after a thorough analysis of the facts.

The Client Mail (I have hashed a part of the client website to ensure privacy)

A different Indian SEO company has contacted us trying to win our business for organic seo and ppc management. The company did a quick analysis of the ### Services website and came back with the following:

********************************************************************************************************

Required on page Changes

Internal Linking

Internal Linking is not too good. Home page is not connected to major pages of the website. Good Internal Linking increases the deep crawling of website.

Our Analysis

WELL , YOU YOURSELF KNOW THIS IS ABSURD AS EVERY SERVICE IS LINKED IN THE FORM OF DROP DOWN MENU FROM THE HOME PAGE AND FROM ALL THE PAGES. IT IS A STANDARD PRACTICE AND INDUSTRY LEADERS LIKE http://www.alibaba.com/ USE SIMILAR NAVIGATION.

Website Content

We have lacking of Quality Content in our website. Quality Content increases the weighted of our website. Quality content(Proper Keyword Density, Keyword Prominence and Keyword Proximity).

Our Analysis:
WHAT DOES THIS MEAN? AS YOU SEE THE COMMENT HERE ITSELF LACKS QUALITY “We have lacking of Quality Content in our website” WE HAVE FOLLOWED GOOGLE GUIDELINES WHILE WRITING THE CONTENT WITHOUT OVERDOING THE KEYWORDS.

URL Structure

Our URLs are almost search engine friendly URLs. But we need little bit changes in URLs. Static URLs get better ranking in Search Engines.

Our Analysis:
VERY VAGUE. ALL THE URLS ARE STATIC AND WE HAVE USED MOD REWRITES TO HAVE STATIC URL’S. FOR EG http://www.###services.com/laptops/Dell/everXXX.html

Page Size

Page size of this website is too high (542.5 Kb). Slandered Page Size is ~100Kb. Small page size increases the chance of Ranking, Caching and Decreases Bounce Rate.

Our Analysis:
I DONT KNOW WHERE THEY GOT THE IDEA OF 100 KB. NOWADAY’S 100KB MEANS NOTHING YOU CANT EVEN HAVE A SLIDER WITH 100 KB. YOUR PAGESPEED IS 93 WHICH IS EXCELLENT, AND GOOGLE SAYS THAT . CHECK IT AT GOOGLE’S PAGE SPEED CHECKER https://developers.google.com/pagespeed/#url=####ervices.com_2F&mobile=false

 

Header and Footer

Header & Footer are not properly defined or optimized with the relevant keywords. It helps for deep linking and crawling.

Our Analysis:
HEADER IS GOOD, BUT IF YOU WANT WE CAN PUT THE SAME LINKS IN THE FOOTER. THERE IS NO POINT IN PUTTING THE SAME LINKS IN THE HEADER AND FOOTER SECTION.

 

Site Map

XML and HTML sitemap is update. It helps for fast indexing and crawling.

Our Analysis:
Finally they got something right

Meta Tags

Meta-tags are not properly set.

  • The page Title should be more than 10 and less than 64 chars long. Current Length is 57.
  • The page meta-Description should be more than 50 and less than 150 chars long. Current Length: 162.
  • The page meta-Keywords should be more than 10 and less than 250 chars long. Current Length: 35.

Our Analysis:
WHAT IS WRONG HERE EXCEPT A 7 CHARACTER AS PER THEIR STANDARD OF 160 CHAR. THE DESCRIPTION CANNOT BE ABRUPTLY STOPPED AND EXTRA 7 CHARACTERS ISN’T AN ISSUE AT ALL CONSIDERING THE INDUSTRY STANDARD 150 -255 CHARS.

H1 & H2 Tags

Headers hierarchy (h1, h2) is not proper maintained.

Our Analysis:
WHERE? WE CHECKED ALL THE PAGES AGAIN AND NOT ABLE TO FIND ANY ISSUES

Google Webmaster Code

Google Webmaster Code is missing. (It helps submit and check sitemap , getting knowledge about no. of indexed pages, check and set the crawl rate, generate and check robot.txt file, crawl error s, see what keyword searches on Google led to the site being listed in the SERPs and set preferred domain)

WELL, THERE ARE SEVERAL WAYS TO IMPLEMENT A WEBMASTER CODE FOR SITEMAPS. WE HAVE USED A HTML FILE WHICH THIS AUTOMATED TOOL COULDN’T IDENTIFY. WITHOUT WEBMASTER CODE ONE CANNOT ACCESS THE WEBMASTER TOOLS.
*******************************************
Client Statement
I’m sure you can appreciate my embarrassment when I received this eye opening report – not very good at all – how about if this was a competitor of ours- we would look foolish!

Our Reply to client:

I HAVE TOOK SO MUCH TIME AND EFFORT TO ANANLYSE THE REPORT, CHECK THE WEBSITE FOR INCONSISTENCIES AND THEN REPORT YOU BACK (IN CAPS ABOVE) . NEVER TRUST AN AUTOMATED REPORT FROM AN SEO COMPANY WHO IS LAZY TO CHECK THE GOOGLE WEBMASTER TOOL FOR THE SEO FACTORS.

To conclude this Postmortem of automated SEO report, I wish to convey my message to website owners and webmasters, “Never trust an automated report and never trust a SEO company which sends you automated reports” . Google webmaster tool will be your best bet and it comes Free of cost. With the help of WMT and a little time spent manually on checking your site, you can make it search engine friendly.


Free BackLink Audit

captcha