Case Study – Effectiveness & ROI of Must Local SEO Package

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Overview:

As more and more local customers are turning to internet to find local services and products, local SEO has become a must for small and medium businesses. 64% of local customers use directories and online search engines to find a local service provider. Local SEO has become a boon for local businesses, from plumbers to cleaning service, packers & movers, electricians, restaurants and removal services.

Today, everyone is ready to offer you a local SEO solution but do all “deliver”. In this case study, we are analyzing the success rate of Must Local SEO package.

Purpose: Must Local SEO

  • The purpose of the case study is to evaluate the effectiveness and ROI of the Must Local SEO Package.
  • With so many Local Business SEO services and service providers it is a daunting task for clients to choose who or which method is the best for their business.
  • Time and again we hear terrible tales from clients on how their previous SEO provider(s) ripped them off and in some cases got their sites banned with black hat SEO.
  • We decided to do a study for 3 clients who are into local business with PPC spend

Client’s Requirement:
  • Rank organically for the keywords related to their business in their locality on Google and other top search engines.
  • Precise Map location at the top mapping sites with detailed listings.
  • 100% Complete profiles on their business
  • Higher visibility over Social Media
  • Good reputation at top review sites
  • Better social engagement & activity
  • A CLEAN SIMPLE AND SEARCH ENGINE FRIENDLY SITE

The Local SEO strategies – Share Basics:

Local SEO Marketing Strategy

Client -1: American Coach Limousine

Location: Chicago; Business Type: Limo Service

They specialize in Luxury Travel, Airport Pickup Drop Services,

Travel for business conference, vacation travel etc.

Their popular services:

  • Chicago Corporate Limo Accounts
  • Chicago Town Car Service
  • Chicago Airport Sedan Service
  • Chicago Champagne Wedding limo
  • Chicago Bachelor Party limos
Client – 2: 2 Girls N a Bucket

Location: Tampa, Florida; Business Type: Cleaning Service

They offer affordable yet professional cleaning service in Tampa Bay area.

Highlights of their business:

Fully Licensed & Trained Staff
Green Cleaning Service
Reasonable Pricing
Prompt & Professional Cleaning Service
Flexible Tampa Cleaning And Maid Service

Client – 3: Glass Genie

Local Business Owner - Auto Repair

Location: Dallas; Business Type: Windshield repair service

Dallas Bases Windshield repair company with several other locations.

They are experts in:

  • Windshield Replacement
  • Windshield Repair Services
  • Auto Glass Repair
  • Car Window Repair

The Process of Local SEO:

Step – 1: SETUP & ANALYSIS

Step – 2: On Page Optimization

Step – 3: Local Business Setup

Step – 4: Local Business Promotions

Keywords selected after research:

Keyword for Local Business

How did the work flow proceed?

Initial Stage of Local SEO

Local SEO Month-2

Local SEO Month-2

Local SEO Month -3 Local SEO Month -4

 

 

 

 

 

 

 

Month 5 & 6 ?

Month 5 & 6 month promotion strategies were coined based on the websites SEO SUCCESS RATE & respective industry trends.

Local SEO Success Rate & Position Improvements:

Client -1: American Coach Limousine
Keyword Position Report (4th month)

Local SEO Results

Client -2: 2 Girls N a Bucket
Keyword Position Report (2nd month)

Local SEO Results

Client -3: Glass Genie
Keyword Position Report (2nd month)

Local SEO Results

Results at the end of the sixth month of Local SEO promotion:

  • An average of 5-10 leads each day via search engines
  • Increased ROI when compared to PPC advertising
  • Exceedingly higher success rate with minimal investment
  • Their businesses have transformed from small & medium levels to a larger space driving business deals with people outside their local
  • They are at the verge of referring clients to their colleagues due to overcrowding of internet based leads in a particular day

Conclusion & recommendations:

At the end of sixth month of local SEO promotion, the results were staggering. All the 3 clients got high number of leads & increased ROI. Thus, Must Local SEO package delivered maximum results for local business owners. As mobile internet usage is expected to overtake desktop internet usage by 2014, having a mobile optimized website is the key to local business success.

 

 


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