As more and more local customers are turning to internet to find local services and products, local SEO has become a must for small and medium businesses. 64% of local customers use directories and online search engines to find a local service provider. Local SEO has become a boon for local businesses, from plumbers to cleaning service, packers & movers, electricians, restaurants and removal services.
Today, everyone is ready to offer you a local SEO solution but do all “deliver”. In this case study, we are analyzing the success rate of Must Local SEO package.
- The purpose of the case study is to evaluate the effectiveness and ROI of the Must Local SEO Package.
- With so many Local Business SEO services and service providers it is a daunting task for clients to choose who or which method is the best for their business.
- Time and again we hear terrible tales from clients on how their previous SEO provider(s) ripped them off and in some cases got their sites banned with black hat SEO.
- We decided to do a study for 3 clients who are into local business with PPC spend
- Rank organically for the keywords related to their business in their locality on Google and other top search engines.
- Precise Map location at the top mapping sites with detailed listings.
- 100% Complete profiles on their business
- Higher visibility over Social Media
- Good reputation at top review sites
- Better social engagement & activity
- A CLEAN SIMPLE AND SEARCH ENGINE FRIENDLY SITE
They specialize in Luxury Travel, Airport Pickup Drop Services,
Travel for business conference, vacation travel etc.
Their popular services:
- Chicago Corporate Limo Accounts
- Chicago Town Car Service
- Chicago Airport Sedan Service
- Chicago Champagne Wedding limo
- Chicago Bachelor Party limos
Location: Tampa, Florida; Business Type: Cleaning Service
Highlights of their business:
Fully Licensed & Trained Staff
Green Cleaning Service
Prompt & Professional Cleaning Service
Flexible Tampa Cleaning And Maid Service
Client – 3: Glass Genie
Location: Dallas; Business Type: Windshield repair service
Dallas Bases Windshield repair company with several other locations.
They are experts in:
- Windshield Replacement
- Windshield Repair Services
- Auto Glass Repair
- Car Window Repair
The Process of Local SEO:
Step – 1: SETUP & ANALYSIS
Step – 2: On Page Optimization
Step – 3: Local Business Setup
Step – 4: Local Business Promotions
Keywords selected after research:
How did the work flow proceed?
Month 5 & 6 ?
Month 5 & 6 month promotion strategies were coined based on the websites SEO SUCCESS RATE & respective industry trends.
Local SEO Success Rate & Position Improvements:
Client -1: American Coach Limousine
Keyword Position Report (4th month)
Client -2: 2 Girls N a Bucket
Keyword Position Report (2nd month)
Client -3: Glass Genie
Keyword Position Report (2nd month)
Results at the end of the sixth month of Local SEO promotion:
- An average of 5-10 leads each day via search engines
- Increased ROI when compared to PPC advertising
- Exceedingly higher success rate with minimal investment
- Their businesses have transformed from small & medium levels to a larger space driving business deals with people outside their local
- They are at the verge of referring clients to their colleagues due to overcrowding of internet based leads in a particular day
Conclusion & recommendations:
At the end of sixth month of local SEO promotion, the results were staggering. All the 3 clients got high number of leads & increased ROI. Thus, Must Local SEO package delivered maximum results for local business owners. As mobile internet usage is expected to overtake desktop internet usage by 2014, having a mobile optimized website is the key to local business success.